5 Top Tips to create an effective Call to Action

It all starts with a “Call to Action.” And you might be wondering what the heck that even is. For example, if you’re selling an e-book, clothing, or even a service – you want to tell people that come to your website to go check that out. People come and go in a heart beat if they can’t find the point of your site – and we don’t want that! Adding things such as a call to action tells your viewers where to and what to do.. which can do wonders for your business. This could be the thing that turns a viewer into a subscriber. Or someone into a customer or a client.

Be direct with what you want people to do or look at or chances are they won’t figure it out on their own. As soon as you take initiative in your business and website – things HAPPEN.

I’ll let you in on a few of my top tips on what to include in your call to actions as well as examples. So here we go:

1. Use a strong command word. If you have your own shop, use words such as “buy, shop, order.” If you have a book or freebie then use words like “download, subscribe.” If you have a service to offer then use words like “fill out this form”, “take this short quiz.” Get to the point!
2. Keep it short – the shorter the sentence the bigger the sense of urgency out there. Use less words with bigger action rather than more words but a passive tone.
3. Keep it separate from the rest – make it a single canvas or section. Don’t get your call to action mixed up with everything else.
4. Plug and play with the words that you use. If you notice your call to action isn’t converting anything then change it up and use a different set of words.
5. Make sure the link button is right next to your call to action as well as noticeable! Link the button right to the page with your specific product and service. Less is more, so make it easy for your viewers to find what they need.

Call to Actions are a small gesture that can go a long way for your business. Keep it clear, concise and make sure to follow the tips above.