P.S. I’m no Social Media Expert, I simply worked with one!
To be totally honest, if there was one thing I never thought I would struggle with when launching Sarah Laux Web Designs, it was social media. I always thought I had a good grasp on brainstorming ideas, creating content, posting content, being as interactive as I can – yet I found myself absolutely sucking ass. My posts never had an end goal, a rhyme or reason for being put out there. I found myself creating and posting things the day of, which you should really never do. My captions? Stale as bread. My feed? Like watching paint dry. And what I quickly came to realize is that if you can’t come with a strategy you might as well not come at all.
So what did I do? I invested in a social media company, more specifically, @hellomedia, to help me specify my niche, learn how to create graphics and captions targeted towards what they do on and off social media. We specified my pillars, and most important, taught me how to prep my content 2 weeks (even up to a month) of content for Instagram.
And oddly enough, people noticed. I had multiple people tell me how strong my Instagram game was and how active I was being. Things started to make sense. Not only did people started following my page, but I was seeing actual engagement with strangers who were commenting below my posts because they found it relatable.
So anyways, enough about me. Let’s talk about what my content batching looks like and how you can find yourself doing the same.
*I batch my content 2 weeks ahead of time, a month is too extensive as I find things pop up earlier in the month that I want to post about by the end of the month.*
2. Let’s say I’m planning content for the first two weeks of December, I will start mid November (November 15th) and take that first week (November 15th-19th) to write out all the topic ideas I have as well as start some of the captions/copy.
3. During the last week of November (November 22-26th), I’ll create the graphics for each post and insert them into the excel sheet so I can see what they look like next to eachother.
4. Every Sunday I plan out all my posts for the upcoming week in an app called Planoly. Therefore they will automatically post throughout the week so I don’t have to worry about it.
5. During the first two weeks of December I will take those same steps to create content for the last two weeks of December.
And simply, that’s it!
Some other things I make sure I do throughout the week are:
I hope this helps! Remember, if you’re struggling to target the right people, I highly recommend getting into contact with Hello Media.