When I lost my personal training job a year ago I had absolutely 0 idea how I was going to make money. Remote training was hot but most of my client’s weren’t that into it at the time. I mean I don’t blame them, we were in the middle of a freakin pandemic. And while everyone was out there receiving their unemployment for financial support, this girl (me) was not. Because I lived in Jersey but my now-former-job was in PA I was flagged for fraud which held off any unemployment (up until a month ago). So it’s no surprise when I say I was at my very bottom.
A lot of people who know me know that personal training was a passion of mine for the longest time. I went to school for Exercise Science knowing in some way I wanted to be involved with sports or a gym-type scenario. And post-graduation, I did just that. I got my first full time job as a personal trainer at a gym right outside of Philly. It was great, I loved it and met so many amazing people that shared the same love for fitness as I did. It felt like 1. I was using my college degree exactly how I wanted to and 2. It seemed right for me at the time!
Since Covid hit back in March 2020, not only have small businesses been struggling, but a lot of small businesses have formed. And coming from someone who started their own small business because of losing her job due to Covid – I can tell you first hand that it’s tough. Everyone is trying to stay a float. However, years down the road with a lot of hard work and perseverance, will it eventually pay off – but that’s not the only thing that can help us get there.
Having a presence online has become a prominent thing since the shut down of businesses in March. And with having an online presence comes knowing what the general population looks for when choosing who to buy from or pay their attention to.
When I first started my business doing Web Design I found a lot of inspiration and marketing ideas through other web design platforms. One thing I found in particular were these mock ups of the templates that they made. Mind you, I didn’t know the name of them when I was starting out until a week went by of me continuously searching for it. And can anybody really find what they’re looking for if they have no idea how to describe what exactly it is???
It all starts with a “Call to Action.” And you might be wondering what the heck that even is. For example, if you’re selling an e-book, clothing, or even a service – you want to tell people that come to your website to go check that out. People come and go in a heart beat if they can’t find the point of your site – and we don’t want that! Adding things such as a call to action tells your viewers where to and what to do..
A lot of what web design is – is visual. A lot of what Instagram is – is visual. So is Pinterest, and so on (you get the point!). With that being said, we want to use the visual aspect of social media to our greatest advantage. Luckily the internet has some great graphic design platforms out there and one of them is a little friend of mine called Canva.
The first step to upscaling your business is having a website for your business. It gives off a professional vibe and gives you a home base for your products and services. BUT, what’s the point of having that if your site isn’t VISUALLY pleasing to the eye? You want the brand to embody who you are and why you started in the first place!
So you finally did it – you’re taking the leap to start your own company and I am so proud of you for that! And if you don’t mine I’d like to take away at least one of the many emotions you’re feeling right now (overwhelmed). I’d like to do that by giving you a starter checklist to make sure you’re set and ready to hit the publish button.